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Criticism of game developers who neglect monetization by unity -preach the importance of feedback

John Richti Ero, CEO of Unity Technologies, said in an interview with the company in an interview with the overseas media Pocket, which was held after the company acquired IRONSOURCE, which performs user analysis and monetization in mobile apps. I revealed my thoughts.


He was asked about the history of Unity's migration to a complex growth engine embedded, such as monetization indicators, and said that he was focusing on the success of modern mobile games and increasing the number of mobile games. 。 He commented that game creators are also required to find appropriate customers and players from among them, rather than simply a good idea. He said, We are looking forward to developing live engines that can receive feedback from potential users as soon as possible.

In addition, the acquisition will integrate the Unity tools with the platform operated by IRONSOURCE, and it is said that developers will be able to seamlessly develop game development, growth, monetization, etc. However, in response to the implementation of these functions, he has been rebounded by the developer, saying, They are the most beautiful, pure and intelligent people, but they are also the stupid people at the same time. Criticism. In the past, it was normal for developers to hand over the game to public relations and sales without prior exchanges, and these days are old and know how users feel. I preached.

However, in response to this interview, there are some critical voices among overseas indie game developers in response to this interview. Rokashi, an indie developer who is developing a golf game FARAWAY FAIRWAY for PLAYDATE, said, I don't notice people who share ideas and ideas for education, to enjoy games. I tweeted that I should not be blamed.

In recent years, the points out of the monetization model of Diablo's Immortal have also attracted attention. In response to the analysis that the character's complete upgrade requires about 11 million yen worth, the work flooded the work. The game director and the president of BLIZZARD Entertainment have been developing directly and defending. With the focus on extreme monetization, such as forcing a large amount of money, you will have to feel a sense of crisis as a user.

However, it is also true that the method of ignoring monetization is not healthy. Despite the extreme choice of words, Richty Ero's claim, which preaches the importance of feedback and monetization, is not strange, and the overseas media PC Gamer is the world has changed and commercially commercials. Developers who want to achieve a successful success must be adapted. It seems that it is a phrase that was shot.

Game monetization problem which was further burned by this interview. It's not a very happy story as a gamer, but I still want to support you with money. As it is a commercial work, monetization is natural, and above all, balance is important. I would like to ask the development side to create high-quality content that can make money comfortably.


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